A discussion in the Selling Translations Linkedin Group prompted me write this article to help both buyers and sellers of localization services understand each other better. Up to the summer of 2010, you could call a prospect and have a reasonable chance of talking directly…
Are you interested in doing business with Chinese companies? China is growing rapidly with its massive market and buying power. So it makes sense that the country is drawing attention from businesses around the world. This post shows how HansemEUG built a manual and packaging…
1. Introduction This article is written from the perspective of a language service provider (LSP). It is intended for manufacturers of life sciences equipment and medical devices who have grown to the point where they export their products outside of their domestic markets. They may…
An Approach to Branding A strong, recognizable aesthetic is one of the most important decisions a company can make for their products. This is also true for a company’s marketing and documentation. Every major brand has a strong aesthetic, even if someone thinks it’s a…
On August 19, 2014 HansemEUG visited Beijing and confirmed an agreement with the China Association for Standardization (CAS). The Chinese national standards include compulsory standards that have been considered a risk factor by Korean exporters to China. Therefore, a lack of expertise concerning the interpretation and…
A friend of mine, who is the managing director of a European LSP – language service provider & DTP company, contacted me for advice recently. He explained that a potential client of his wondered if his sales in Japan were low because his company had…