Google Translate can be a great help when you travel abroad and need to have a quick conversation with the locals. ChatGPT comes in handy when you encounter an article written in a language you do not speak. Many other “machine translators” break down the…
Let’s take a trip down memory lane to 2016 when Coca-Cola was gearing up for its most extensive marketing campaign in a decade. They were determined to lift their brand image, and what better way to do that than with a catchy new tagline? Enter:…
No one is born knowing it all. This applies to everything in the world. The road to translation is the same. There will be mistakes in the beginning. So, what is the most common mistake a rookie translator would make? From my experience as an…
Recently, there has been a popular Chinese drama named “Tinh hà xán lạn” (Literal translation: “Bright Galaxy”). When Vietnamese people saw this drama title for the first time, many couldn’t help but think that “xán lạn” is either misspelled or just some kind of stylistic…
On November 22, we were invited by Chung-Ang University’s (CAU) Department of Interpretation to share our professional expertise with the professors and students of this prestigious university for the 15th anniversary of the founding of its Graduate School of Interpretation. As we considered what professors…
Translators, interpreters, and more generally professionals of the language industry are always on the lookout for events that allow them to connect with like-minded experts and educate themselves on upcoming challenges in the field. The 9th Asia-Pacific Translation and Interpreting Forum (APTIF9) was no exception…