Google Translate can be a great help when you travel abroad and need to have a quick conversation with the locals. ChatGPT comes in handy when you encounter an article written in a language you do not speak. Many other “machine translators” break down the…
Let’s take a trip down memory lane to 2016 when Coca-Cola was gearing up for its most extensive marketing campaign in a decade. They were determined to lift their brand image, and what better way to do that than with a catchy new tagline? Enter:…
No one is born knowing it all. This applies to everything in the world. The road to translation is the same. There will be mistakes in the beginning. So, what is the most common mistake a rookie translator would make? From my experience as an…
Language plays a critical role in defining a nation’s cultural identity in today’s interconnected world. Despite this, many Vietnamese people have become increasingly reliant on using loanwords from foreign languages, causing their national language to decline. As a result, even advanced translation tools like Google…
Recently, there has been a popular Chinese drama named “Tinh hà xán lạn” (Literal translation: “Bright Galaxy”). When Vietnamese people saw this drama title for the first time, many couldn’t help but think that “xán lạn” is either misspelled or just some kind of stylistic…
Native speakers of phonemic-based writing systems often find learning logogram-based languages extraordinarily challenging. Though learning such a language like Chinese may seem surmounting, once the ‘code’ is broken down, it can become much easier to decipher. Like all things: there is a system to it!…
Hello there, I am Toan – one of the newest additions to the Localization Project Managers (LPM) team in Hansem Vietnam. Unlike my colleagues, I am the only one with a technical background – a total “tech nerd”. I am a graduate engineer from Da Nang University…
When it comes to translation services, there has long been an argument over whether Machine Translation can replace (or outsmart) Manual (human) Translation someday. As an in-the-making Reviewer based in Hansem Vietnam, I have come to realize that one cannot underestimate the advantages machine translation has over its manual counterpart…
Into the new world We joined Hansem Vietnam as graduates with little to no experience in the Localization industry, especially the field of Linguistic Quality Assurance (LQA). If we had to say what our first impression of Hansem was, it would be “Completion”. From an outsider’s viewpoint…