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Hansem global’s logo is the most essential, basic element of the company’s visual image. Therefore, special attention should be paid to avoid distorting its shape, color, etc. Our logo has been resized proportionally for each shape, so if the logo is arbitrarily modified, its impact will be lessened and its communication function will be degraded. Furthermore, modification could cause confusion about Hansem global’s overall image, so it is not acceptable to modify our logo’s shape, thickness, proportion, or other elements under any circumstance except where specified in this material.
The signature’s color plays one of the most important roles in delivering Hansem global’s brand identity. Red expresses a passion, energy, youth, and love; while black expresses power, determination, and modernity. Special attention to the colors must be paid; otherwise, it might tarnish Hansem global’s image and compromise what we hope to convey. Special attention to the colors must be paid; otherwise, it might tarnish Hansem global’s image and compromise what we hope to convey.
