Selling new stuff in today’s crowded market?Great salespeople are only part of the answer. In the past, manufacturers might have relied on their best salespeople to sell anything. But now, it’s important to train your sales team on new products. Why? Because salespeople talk directly…
Hands-on workshops – live events where people learn how to use a product in a store –have emerged as an effective and compelling sales and marketing strategy for many B2C companies. These sessions not only make getting to know the product easy for potential new customers but…