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The Impact of Localization on Salesforce’s Success with Hansem Global

Junbum Park
LS Div.

Success in Global Expansion: The Essential Role of Localization


In today’s global business landscape, expanding your reach beyond local borders is not just an option—it’s a strategic necessity. A pivotal element in achieving this expansion successfully is localization, a process that transcends mere translation to deeply adapt your brand and offerings to diverse cultural and linguistic landscapes. This article delves into the crucial role of localization in global expansion, highlighting Hansem Global’s unparalleled expertise in Asian localization services, including the Korean language, and their significant impact on global companies like Salesforce.

Salesforce’s Localization Journey:

One notable example of localization’s impact comes from Salesforce, a leader in the global CRM market. Recognizing early the value of connecting with customers in their native language and through culturally relevant experiences, Salesforce embarked on a comprehensive localization strategy. This approach has been instrumental in its success, allowing it to deliver a cloud-based CRM platform that serves businesses worldwide by facilitating better customer relationships through effective communication.

Furthermore, Salesforce’s educational platform, Trailhead, has become accessible in multiple languages, making its invaluable career development resources available to a global audience.

Hansem Global’s Expertise:

The journey of Salesforce towards effective localization has been supported by Hansem Global, a company that has demonstrated exceptional skill and dedication to localizing content to meet the needs of the Korean market. Starting with projects involving around 10,000 sentences and growing to approximately 600,000 words annually, Hansem Global’s work with Salesforce exemplifies the importance of understanding cultural nuances.

For example, localizing Trailhead involved not just direct translation but adapting the content’s tone, humor, and cultural references to maintain the platform’s engaging and user-friendly nature. This level of customization ensures that the essence of the original content is preserved, making it as impactful in the target market as it is in its original language.

Expanding Global Partnerships:

Hansem Global’s proficiency in localization has not only benefited Salesforce but has also paved the way for collaborations with other global giants like Zendesk and HubSpot. Expanding its portfolio to include customer service software localization and marketing automation, Hansem Global demonstrates its capacity to meet diverse localization needs across various sectors, underlining its position as an experienced localization partner with comprehensive Asia-Pacific market expertise.


The path to successful global expansion is complex, with localization playing a pivotal role in bridging cultural and linguistic gaps. Through strategic partnerships and a deep understanding of the target markets, companies like Salesforce have demonstrated the significant impact of effective localization. Hansem Global stands at the forefront of this endeavor, offering tailored localization services that respect cultural nuances and linguistic accuracy.

As the world becomes increasingly connected, the need for such nuanced and expert localization services will only grow, highlighting the importance of choosing the right partner for your global expansion efforts.

Embark on Your Global Journey with Hansem Global

In light of the essential role of precise and culturally sensitive localization in global business success, we invite you to explore how Hansem Global can support your journey towards international market penetration. Engage with us to discover how our bespoke localization solutions can elevate your brand and ensure a seamless transition into new markets. Begin your global expansion with Hansem Global as your trusted localization partner. Contact us today to learn more about our services and how we can tailor them to meet your unique business needs.

About Hansem Global

Hansem Global is an ISO Certified and globally recognized language service provider. Since 1990, Hansem Global has been a leading language service company in Asia and helping the world’s top companies to excel in the global marketplace. Thanks to the local production centers in Asia along with a solid global language network, Hansem Global offers a full list of major languages in the world. Contact us for your language needs!